12Stone Mobile App Design Proposal

Greetings! I've drafted this proposal to provide 3 options for the UX & UI design of the upcoming 12Stone mobile app. Additionally, I've outlined applicable project experience, staff, and references.

If anything seems unclear or you have any questions please feel free to reach out by phone or email immediately.

Thanks!

-Matt


Before we get started, a few definitions...

Definitions

  • UX (User Experience) Designs - Low fidelity designs in digital “sketch” format that define app functionality, user flow, and technical specifications. Provides a clear roadmap for full product development. (Example)

  • UI (User Interface) Designs - High fidelity designs that depict how the finished functioning app should appear in its final format. (Example)

  • QA (Quality Assurance) Testing - Internal team reviewing development builds of the app to ensure proper implementation of functionality and design aesthetics.


Applicable Project Experience

The latter half of the past decade at Studio Mds has accounted for a large amount of mobile design work. Including but not limited to the following:

  • 2011AT&T U-verse, an iOS, Android, and Windows 7 app.
  • 20128DAYS Eat, an iOS app for Singapore’s largest national media company Mediacorp.
  • 2012Movie Time, an iOS/Android hybrid app for NCR.
  • 2013Graceland: Undercover, a hybrid iPad app for NBC.
  • 2014Roadie, an Atlanta-based startup (iOS & Android)
  • 2015Skyscanner Travel Pro, an iOS app for business travelers, created by Scotland’s largest tech company—Skyscanner.

MDS Staff

  • Matt D. Smith, Owner and Design Director
  • Shana Smith (part-time), CFO and stay-at-home-mom
  • Various contractors (project-based), design and development help on as-needed basis

Anticipated 12Stone Design Resources

  • Matt D. Smith
  • Possibly Phil Goodwin, a mid-level contract UX/UI designer. Phil works from my previous office, a coworking space in Athens, GA. He's a talented mid-level designer whom I've been design-mentoring for the past 6~ months.

...and now on to the meat and potatoes

Proposal Packages

These packages are designed to give 12Stone the biggest bang for the buck at various budget levels.


PACKAGE 01

  • UX Design (versions 1, 2, 3) Estimated 6-8 weeks
  • UI Design (version 1 only) Estimated 3-4 weeks
  • QA Testing - Biweekly check-ins over 8 weeks during development (September – October)
  • Total Cost $80,000 (non-recurring)

50% of budget for UX, 40% for UI, and 10% for QA
Estimated 1-2 designers


PACKAGE 02

  • UX Design (version 1 only) Estimated 3-4 weeks
  • UI Design (version 1 only) Estimated 3-4 weeks
  • QA Testing - Biweekly check-ins over 8 weeks during development (September – October)
  • Total Cost $60,000 (non-recurring)

50% of budget for UX, 40% for UI, and 10% for QA
Estimated 1-2 designers


PACKAGE 03

  • UX Design (version 1 only) Estimated 3-4 weeks
  • Total Cost $30,000 (non-recurring)

Update: Mon, March 28 3:22pm
This package would allow a clear roadmap to be established and all of the screens designed in low fidelity. Development could begin with these documents completed and an internal graphic designer at 12Stone (or elsewhere) could skin the wireframes into higher fidelity designs.


Timeline

I'm confident we could hit the deadlines oulined in the 12Stone RFP with any of the above packages, assuming the ball got rolling relatively quickly.

  • designs started in early April 2016
  • preliminary designs completed by May 1, 2016
  • final designs completed by June 1, 2016
  • QA testing during September and October, 2016

References

I've enjoyed working with each of these people on both small and large projects. I'm confident each one would give a great testimony of our history together.

Mary Frances Jones
Head of Product + Design at Roadie, Inc
(404) 786-0655
mfj@roadie.com

Blanton Winship
President and CEO of Shiplify, Inc
(404) 210-7448
blantoncwsr@shiplify.com

Barak Weinisman
Executive Director of New Businesses and Growth at COX
(919) 452-4113
barak.weinisman@cox.com

Thanks for taking the time to read through this. Please reach out if you have any questions!

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